Photo Coach Privacy Policy

Last updated: November 8, 2025

1. Data Collection

Photo Coach collects the following data to provide and improve its services.

Anonymous analytics data

We use Firebase Analytics to track app usage (screens visited, buttons clicked) in a 100% anonymous manner. No personally identifiable information is collected.

Access without account (anonymous auth)

Using Photo Coach does not require creating an account. Anonymous Firebase authentication is used to assign a technical UID not linked to your identity. No email, name, or personal identifier is requested.

Subscription data

RevenueCat manages your subscription information, transactions, and Premium status. Payment data is handled exclusively by Apple via the App Store.

Technical logs

We temporarily record technical logs for app diagnostics and improvement. These logs are retained for a maximum of 30 days.

2. Data Usage

Collected data is used solely for the following purposes.

App improvement

Analyze usage patterns to improve user experience and fix bugs.

Personalization

Adapt advice and recommendations based on your usage history within the app.

Subscription management

Manage your Premium status, automatic renewals, and communications related to your subscription.

3. AI Analysis with Gemini

Photo Coach uses Google Gemini AI to analyze your photos and provide personalized advice.

Real-time analysis

Your photos are sent to Google Gemini AI via a secure HTTPS connection solely for instant analysis. Analysis is performed in memory and no files are stored on our servers or Google's.

No photo storage

Photo Coach never stores your photos. Once the analysis is complete, all image data is deleted. Only analysis metadata (scores, advice) may be saved locally on your device.

Local history

If you choose to save a project in the history, only a very small thumbnail is stored locally on your device along with the generated advice. This data never leaves your phone.

4. Third-party Services and Data Transfers

Photo Coach uses secure third-party services for certain features.

Google Gemini AI

Image analysis (HTTPS transit only, no storage with Google). Transfer to USA with Privacy Shield (GDPR compliant).

Firebase (Google)

Anonymous authentication (no user account), anonymous analytics and crash reporting (Crashlytics). Transfer to USA with Privacy Shield.

RevenueCat

Subscription and transaction management. Transfer to USA with Privacy Shield.

Apple App Store

Payments and transactions. Fully managed by Apple according to their terms.

5. Your Rights

In accordance with GDPR, you have the following rights.

Right of access

Request a copy of all data we hold about you.

Right of rectification

Correct inaccurate or incomplete information.

Right to erasure

Delete your personal data from our systems.

Right to data portability

Receive your data in a structured and readable format.

Right to object

Object to the processing of your data for legitimate reasons.

6. Retention Period

We only retain your data for as long as necessary for the purposes for which it was collected.

Technical logs

Maximum 30 days, then automatic deletion.

Anonymous analytics

Anonymous aggregated data retained indefinitely for statistical analysis.

Active subscriptions

Subscription data retained for the entire duration of your subscription plus 3 years for accounting obligations.

App uninstallation

If you uninstall the app, local data (thumbnails, history) is removed from your device by iOS.

7. Security

We implement appropriate security measures to protect your data.

Encryption

All communications are encrypted in transit via HTTPS/TLS.

Authentication

Backend data access restricted by Firebase authentication with temporary tokens.

Restricted access

Only authorized personnel have access to systems containing your data.

8. Contact

To exercise your rights or ask any question regarding your personal data, please contact us: